Introduction:
Fashion is the styling of a body, face, or appearance that varies from person to person, day to day, and time to time. Fashion is defined as a style that can captivate and be copied.Fashion is a continuous process of change in the dress styles that are approved and followed by a considerable segment of the population at any given period.It is distinguished by rhythmic mimicry and innovation, alternate regularity and change. It is true. Fashion is characterized not just by our clothes choices, but also by how we present ourselves, our personalities, and our perspectives on the world.
Rooted in Rich Heritage:
The story began in the 1970s with the establishment of fashion firms such as Nipun, which laid the framework for the business. Soon after, Aarong, a BRAC social enterprise, rose to prominence by promoting local handloom textiles and traditional styles. These early adopters not only met domestic demands, but also cleared the door for Bangladeshi fashion to reach a larger audience.
A flourishing landscape:
Today, Bangladesh has a thriving fashion sector, with fashion firms catering to a wide range of styles and prices. Here’s an example of the variety they offer:
Luxury Brands:
Well-known names such as Rang and Kaykraft enrich local handloom materials via fine craftsmanship and modern design sensibilities. They cater to a clientele seeking timeless beauty and a link to Bangladesh’s rich textile tradition.
Western Wear:
Fashion labels such as Cats Eye and Yellow were essential in establishing and popularizing western-style apparel in Bangladesh. They target to the younger generation by offering modern designs and comfy fits.
Fusion Fashion:
Many brands, such as Bibiana and Deshal, excel at combining tradition with new trends. They experiment with silhouettes, rework old patterns, and provide a distinct take on Bangladeshi fashion.
Focus on Sustainability:
Eco-conscious brands such as Ananta are emerging, catering to a rising sector of environmentally sensitive consumers by utilizing organic ingredients and ethical manufacturing techniques.
Fashion houses do an excellent job for the people of Bangladesh. Many designers are personally opening fashion houses in Bangladesh. All of Bangladesh’s fashion houses have showrooms in the Dhaka city area. Only Aarong outlet branches are located in Bangladesh. All of Bangladesh’s fashion firms and designers are constantly striving to create fresh designs for their customers.
Some information of the fashion houses in Bangladesh are as follows:
1. Aarong:
Aarong is a support enterprise of BRAC: 100% of the business surplus is invested back in improving the socio-economic standards of the marginalized people of different communities. A socially responsible organization. Working as a platform where independent co-operative groups and family based artisans market their craft.
- Establishment Year: 1978.
- Founder: Ayesha Abed.
- Product types : Saree, Salwar Kamiz, Scarf, Kurti, Fotua, Panjabi, Shirt, Kids Wear, Foot wear, Bag, Handicraft, Nokshi Katha, Ceramic, Jewellery etc.
- Price Range: 750/- to 35,000/-
- Address: Aarong centre, 346, Tejgaon Industrial Area, Dhaka-1208
- Phone: 88028891404
- Website: www.aarong.com
Products of Aarong:
Products of Aarong
2.Bibiana:
Bibiana is a famous brand of Bangladesh of traditional attire with exclusive embroidery and fine fabric. Bibiana has a wide variety of traditional clothing for Women, Men and Kid’s with trendy color, modern cut and festive look.
- Establishment Date: 1st November 2001
- Founder: Lipi Khandoker
- Product Types: SalwarKamiz, Ladies Fotua, Saree, Panjabi, Gents Fotua, Shirt, Shawl, Dopatta, Sherwani, Sandal, Jacket, Household Accessories, Jewelery, Children, Salwar Kamiz, Lungi etc.
- Price Range: 500/- to 8000/-
- Address: Dhanmond, Road No-5, House No-6, Ground Floor ( Near Central Hospital ),
- Phone: 8616251
- Website:www.bibianaoutlet.com
Products of Bibiana:
Products of Bibiana
3. BanglarMela:
A fashion brand to promote the craft, culture and heritage of Bangladesh. One of the of the famous fashion brand of our country.Banglarmela has introduced a new dimension of fashion to all. This brand has shown everyone how to stay stylish and look your best wearing 100% deshi clothes and culture.Banglarmela’s goal is to bring fashion in an affordable price to all and also make people look elegant, comfortable and classy.
- Establishment date: 1st May 2001.
- Founder: Emdad Hoque.
- Product Types: Saree, SalwarKamiz, Kurta, Fotua, Panjabi, Shirt, Kid’s Wear, Handicraft, Pottery, Bag, Nokshi Katha, Home Textile etc.
- Price Range: 750/- to 5000/-
- Address: Banani, Road#11, House#55, Avanir Banani, Dhaka 1213.
- Phone: 9873168
- Website:www.banglarmela.org
Products of Banglar Mela:
Products of Banglar Mela
4.Rang:
Rang has been contributing to the growth of handloom and handicraft industry. With the motto of painting time Rang has introduced a new dimension of novelty in the trend of clothing. Rang’s concept of fashion has evolved round the quest for and celebration of national heritage. The predominant ingredient of our products being indigenous colours and fabrics, the ideology of Rang is to spread an aesthetic experience among our people.
- Establishment Year: 1994
- Founder: Biplob Saha.
- Products type: Saree, Salwar Kamiz, Fotua, T-Shirt, Panjabi, Kurta, Handicraft etc.
- Price Range: 1150/- to 18,000/-.
- Address: House-96, Lake Drive Road, Sector-7,Uttara Model Town, Dhaka-1230.
- Phone: 01730068040
- Website:www.rang-bd.com
Products of Rang:
Products of Rang
5. Anjan’s:
In the line on Bangladesh fashion design Anjan’s wing reached over the mass peoples. At first Anjan’s had only two workers but now Anjan’s has 70 over officers and workers and along with still engaged almost one thousand labours which are more rural female labour numbers. So, Anjan’s contribution is not only in the making fashion line rather has also arranged work arena among the poor village women.
- Establishment Date: 15th February 1994
- Founder: Shaheen Ahmed
- Products type: Saree, Salwar Kamiz, Kurti, Fotua, Panjabi, Shirt, Kid’s Wear, Handicraft, Hometex, Etc.
- Price Range: 370/- to 9000/-
- Address: Khan Villa, 34/B, Chowdhury Para, Dhaka, Bangladesh.
- Phone: 88-02-9362019, 88-02-8357754.
- Website:www.anjans.com
Products of Anjan’s:
Products of Anjan’s
6. Sadakalo:
Despite of mere commercial aim, Sadakalo’s brand venture comes from the thought of making a dream come true. A dream that consists of a spectacular range of limitless designs that can spark of with the simple combination of the two monochrome colors Black and White.
- Establishment Date: 4th October 2002.
- Founder: Tahsina Shahin.
- Products type: Men’s Wear, Women’s Wear, Kids Wear, Household, Fashion Accessories, Gift Items, Books etc.
- Price Range: 300/- to 10,800/-
- Address: Dhanmondi, 351 Rifels Square 3rd Floor, Road-2, Dhaka.
- Phone: 88028626282
- Website:www.sadakalo.net
Conclusion
So, the next time you see a wonderfully created clothing that combines heritage and modern flair, remember the story behind it: it is a monument to the talent and passion of Bangladesh’s fashion firms.